Client
Kistler is the global market leader for dynamic pressure, force, torque and acceleration measurement technology. State-of-the-art technology forms the basis of Kistler’s modular solutions. Some 2,200 employees at more than 60 facilities around the world are dedicated to the development of new solutions and offer application-specific services at the local level.
Brief
The number of channels the company uses to communicate is steadily increasing. In addition to printed information such as product brochures and factsheets, customers also want to be addressed digitally. They consult the website for product and service information, read the success stories and get to know the company better on social media. This digital image must be carefully maintained using the right tonality and correct corporate language.
Given the fact that Kistler is a global player, their foreign-language online presence is key. As an established Swiss company in the field of precision technology, their translations also need to be of exceptional quality.
This is a major challenge, particularly for copywriters and translators: they need to create multiple versions of the same text with identical context that are each tailored to a different audience.
Solution
Regardless of the text type and the target group, Translingua translators always find the right tonality and suitable phrasing or idioms, even when it comes to complex technical texts. The translations are tailored to the target audience and take account of existing Kistler terminology.
Success factors
- Use of specialist translators with many years of experience in the field of measurement and sensor technology
- Terminology management
- Integration and maintenance of multi-language glossaries